Marketing expert calls for business to spread fear

Marketing guru Chris Garret (h/t Guy Kawasaki) presents a ten-point plan for getting your message across.  We like number eight:

#8: Appeal to Primitive Instincts

Observe the newspapers. They sell ... fear because that’s what people respond to...    If you’re having trouble being heard, try turning your message into a warning ... emphasize the dangers.

DoF strictly adheres to this principle.  We believe that our approach can be profitably applied by major corporations and throughout local, state, and federal governments.